On July 11, the 25th China Construction Expo (Guangzhou), sponsored by China Foreign Trade Center Group Co., Ltd. and China Building Decoration Association, and supported by China Forest Products Industry Association and All-China Federation of Industry and Commerce Furniture Decoration Chamber of Commerce, successfully concluded. The exhibition is positioned as a "platform for the first show of champion enterprises", with the theme of "construction and decoration ideal home, serving the new pattern", and continues to be the world's first exhibition in the large home decoration industry.

This exhibition lasts for 4 days. It is the first time to use the new hall of the fourth phase of the Canton Fair to form five themed exhibition areas of "customization, system, intelligence, design, and material art" and a new layout of a bathroom exposition. There are nearly 2,000 exhibitors and an exhibition area of ​​400,000. Square meters, an increase of nearly 100,000 square meters compared with 2022, which is basically the same as that of 2019 before the epidemic. There will be 255,078 high-quality professional visitors with commercial value, which is very important for boosting industry confidence and expanding household consumption. significance.

The successful holding of the 25th China Construction Expo (Guangzhou) has boosted the confidence of the industry, promoted the continuous recovery of the development of the industry, and injected strong momentum into the stable development and establishment of a new development pattern of the home decoration industry.

Five Theme Exhibition Areas + Guangzhou Weibo New Layout

Create demand with excellent supply

my country's economy has strong resilience, great potential, sufficient vitality, and long-term positive fundamentals have not changed. However, the current economic operation also has the outstanding contradiction of insufficient aggregate demand. Since the 18th National Congress of the Communist Party of China, based on the advantage of a rare ultra-large single market in the world, my country has insisted on implementing the strategy of expanding domestic demand.
In December last year, the Central Committee of the Communist Party of China and the State Council issued the "Strategic Planning Outline for Expansion of Domestic Demand (2022-2035)" and issued a notice, requiring all regions and departments to conscientiously implement it in light of actual conditions. Firmly implementing the strategy of expanding domestic demand and cultivating a complete domestic demand system is an inevitable choice to accelerate the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles mutually promoting each other. It is a strategic decision to promote my country's long-term development and long-term stability. This year's "Government Work Report" proposes to "organically combine the implementation of the strategy of expanding domestic demand with the deepening of supply-side structural reforms."
When it comes to demand, it must be inseparable from supply, which is one and two sides of economic operation. To expand domestic demand and deeply tap the potential of domestic demand, it is inseparable from deepening supply-side structural reforms.

In terms of driving supply with demand and creating demand with supply, this year's China Construction Expo (Guangzhou) once again set a good example, leading a new pattern of development in the large home decoration industry. First of all, according to the development trend of the industry, take advantage of the opportunity of opening the D area of ​​the Canton Fair to re-adjust the layout of themes, forming five themed exhibition areas of "customization, intelligence, system, design, material art" and a new 5+1 layout of the Guangzhou Weibo Expo. The advantages of the chain will be more prominent, and the professional layout of subdivided themes will be more reasonable.

Secondly, implement the strategy of "one exhibition area, one positioning, one theme", and endow each theme exhibition area with positioning and theme, so as to better lead the development of the industry. For example, the customization theme exhibition area is positioned as "China's customization in China Construction Expo" and "customized beautiful home" as the theme, and further subdivides the layout of enterprise booths according to "new whole home, trendy home, and new luxury home" to promote the development of the industry. "High" quality development; the system theme exhibition area is positioned as "China's door and window trend leading platform", with the theme of "door and window preferred home" as the theme, and upgrades the system door and window special hall, the door system special hall, and the system hardware special hall; the intelligent theme exhibition area With the positioning of "entering the home decoration and public decoration channel platform", the theme of "smart ideal home"; The exhibition area of ​​complete decoration and art paint will be the main body, and continue to consolidate the "industry design ecosystem"; and so on.

"China Construction Expo (Guangzhou) is a communication platform built for enterprises and professionals. The division of theme exhibition areas makes the market positioning of participating brands more intuitive and clear, and clearly expresses 'who am I and who do I want to cooperate with', At the same time, it also improves the viewing efficiency of professional visitors, and they can quickly and clearly find out 'what brand and material I am looking for'; at the same time, the exhibition also introduces more advanced concepts and methods in the industry, allowing enterprises to showcase new products and design concepts, Stimulate the competition and innovation vitality in the industry, and lead the industry to further develop and upgrade.” Liu Xiaobin, vice president of marketing of Kefan Home Furnishing, an exhibitor, was full of praise for the customized theme exhibition area of ​​this exhibition: “We are particularly interested in the field of large customization. Subdividing the theme exhibition area of ​​"New Highland". The customized theme exhibition area also conforms to people's yearning for a better life and the needs of industry upgrading. Supply leads quality consumption and provides strong support for promoting the high-quality development of the custom home furnishing industry."

   Open up new tracks, new fields, and new themes

Actively meet people's needs for a better life from the supply side

In order to organically combine the expansion of domestic demand with the deepening of supply-side structural reforms, the real needs of the people must not be ignored. How to "meet people's needs for a better life"? How to "transform development achievements into quality of life"? The home decoration industry is closely related to the life of each of us. As the world's first exhibition in this industry, this year's China Construction Expo (Guangzhou) can be said to embody this idea everywhere.

First of all, I have to mention that the 2023 Guangzhou International Sanitary Ware Expo (Guangzhou Sanitary Expo for short) will be held concurrently at the Guangzhou Poly World Trade Expo Hall. In recent years, with the rise of one-stop shopping and personalized consumption, the transformation of the large home decoration industry from a single category to whole-house customization has become a general trend. Among them, sanitary ware, as an important part of the large home decoration industry, is also actively responding to the people's new needs for a better life, embracing the new development trend of the industry, and gradually saying goodbye to the era of single products. The first Guangzhou Weibo Expo cooperated with Red Star Macalline, a leading brand in China's household distribution industry, to focus on the positioning of the "full bathroom space design trend platform" to build a new industry track for full bathroom customization, focusing on presenting "no customization, no customization" A new scene of full bathroom customization under the industry trend of "home improvement".

At the same time, in order to comply with the new wave of one-stop consumption in the industry, this exhibition actively explores new fields and new themes. For example, in order to adapt to the development trend of the transformation and upgrading of the integrated ceiling industry, a new "ceiling and wall assembly hall" was newly established to lead integrated ceiling enterprises to transform and upgrade in the direction of "ceiling and wall integration". For another example, in order to cater to the trend of wooden door companies actively developing from a single product to a multi-category integration model, a new "door-wall cabinet customization hall" was established to explore a new track for "integration of door-wall cabinets" customization, and to promote wooden door companies to develop into door-wall cabinets. Integrated customization successfully transformed. For another example, in order to comply with the innovation-leading trend of the large home decoration supply chain and break through the previous scattered layout of supply chain topics such as materials and hardware, this year a new "Material Art Theme Exhibition Area" was established to display materials and accessories in Zone C of the Canton Fair. , and endowed it with the positioning of "the star stage of the big home furnishing supply chain", set up the exhibition theme of "creating and enjoying the home with material art", and created two major material art shows, the "material star stage" and "hardware arena". field.

In addition, under the guidance of the theme of "customized beautiful home", the exhibition further subdivides the customized theme exhibition area, and arranges the exhibition area according to "new whole home, trendy home, new luxury home", and focuses on creating "α" smart home decoration hall and "π" Custom Aesthetics Pavilion has two demonstration pavilions. Under the guidance of the theme of "Smart Ideal Home", the intelligent themed exhibition area has been integrated and restructured into the Smart Building Safety Zone, Smart Control and Comfort Zone, Smart Lighting and Shadow Zone, Smart Interest Trendy Zone and Smart Fusion High Definition Zone, leading the way for large home furnishing and decoration. The new wave of consumption.

These new highlights and new measures have ignited the enthusiasm of the industry. The continuous hot summer and high temperature in Guangzhou did not affect the interest of the exhibitors in the slightest. During the exhibition, the venue was full of people every day. Outside the pavilions of many brands such as Bologna, Opie, Sophia, Gold Medal, etc., exhibitors and visitors from all over the country lined up in long queues in an orderly manner, waiting to enter.

Leading the new trend of industry channel upgrading

Boost confidence in the home improvement industry

As the industry's "champion enterprise debut platform", "the industry's first platform for investment promotion", "innovative idea launch platform" and the industry's "design ecosystem", China Construction Expo (Guangzhou) is not only a large-scale industry exhibition, but also an enterprise An important platform to share domestic development opportunities with the whole industry and even the whole society can be said to be the "barometer" of the entire home furnishing industry and exhibition industry to some extent.

We must see that the three-year epidemic has superimposed the downward pressure on the real estate industry, and the large home improvement industry is facing the unfavorable situation of insufficient demand and insufficient confidence. During the epidemic period, the China Construction Expo (Guangzhou) was held as scheduled every year. With the certainty of the platform, it helped the industry and enterprises overcome the uncertainty of the market, and became a certain force in the home decoration industry. The holding of China Construction Expo (Guangzhou) not only brings together business opportunities in the industry, but also greatly boosts the confidence of the industry.

This can be seen from the fact that domestic and foreign enterprises have increased their investment in participating in this China Construction Expo (Guangzhou). Exhibiting brands have increased their booth area and product categories. For example, the exhibition area of ​​Oupai is nearly 1,700 square meters, Sofia is more than 900 square meters, Zhibang is nearly 850 square meters, Boloni is nearly 700 square meters, and Higold is more than 1,000 square meters. Many companies participated in the exhibition in the form of "1+N" groups, and the exhibition area and product categories exceeded those in 2019 before the epidemic.

In response to the new needs of diversified development and upgrading of marketing channels of industries and enterprises after the epidemic, as well as the pain points of channel development and upgrading of exhibitors, this exhibition also launched the "Store Alliance" and "Designer Talk" in a targeted manner. , "Installation Enterprise·Alliance", "Real Estate·Commercial Discussion", "Enablement·Cloud Exhibition" and "Industry·Coffee Discussion" six major value-added service plans have greatly enhanced the transformation and upgrading of industry channels.

In addition, this exhibition has greatly improved the high-quality development of the design-enabled industry. In order to serve the needs of the design-driven industrial transformation and upgrading of the industry, this year's China Construction Expo (Guangzhou) will focus on the theme of high-end decoration and art paint, actively create an atmosphere of integration of design and industry, and focus on creating 5 design special exhibitions and Nearly 30 design conference forums. For example, the "Design Era" special exhibition curated by the Italian design magazine INTERNI and Xuxiang Architecture, by focusing on rural construction and the homestay industry, exhibited a group of representative homestay works. In front of the picture display wall of the "Folk Custom Archives" and in front of many homestay models, a large number of enthusiastic exhibitors gathered. Another example is the "Design China" special exhibition, which advocates the innovation of Chinese cultural values, and is committed to contributing Chinese wisdom and Chinese solutions to modern human settlements and urban development. The museum also exhibited a variety of national tide souvenirs, such as the "Zibo BBQ" series models that followed this year's consumption hotspots, Peking Opera or Tang Dynasty character ornaments, etc., which not only gathered a large number of exhibitors, but even attracted many people. The little boy stopped.

"After participating in the exhibition for 20 years, Paiya and China Construction Expo (Guangzhou) have grown together and achieved mutual success. Even during the epidemic, Paiya actively participated in the exhibition through forward-looking touch to promote the development of the industry and the market." Paiya door and window brand Director Li Junxin said, "We look forward to working with the upstream and downstream of the industry and all sectors of society, with the help of the China Construction Expo (Guangzhou) platform, to gain the impetus for the company's upward development, and then to convey the value of a new generation of doors and windows to a wider range of users, and work together for the country. The dual-carbon strategy, contribute to the better life of users, and build a deep, comfortable and beautiful living together."
Liu Xiaobin said, "China Construction Expo (Guangzhou) has built a mature platform for the industry to focus on display and promotion. New products, technologies and solutions attract the attention of potential customers and partners, providing opportunities for our participating brands to increase brand awareness and expand market channels. In addition, the exhibition also provides professional It provides an opportunity for communication and cooperation, and is also an important channel to understand market demand and trends. Exhibitors and professional visitors can exchange experience with each other and discover new market demand. This is an opportunity to explore cooperation projects, establish business relationships, and promote the development of the industry. and innovation."

Standing at a new starting point after the epidemic, this year's China Construction Expo (Guangzhou) will continue to present professional exhibitions covering various subdivisions of the industry's entire industrial chain, strive to innovate more in line with the development needs of the industry, and use more targeted Multi-channel empowerment has pushed the industry into a new era of high-quality development. At the moment of consolidating the key node of economic stabilization and recovery, it can be said that the 25th China Construction Expo (Guangzhou) provides a comprehensive plan for the exhibition industry to expand domestic demand, promote the industry to lead and create demand with high-quality supply, and help build a unified national market. template.