The hardware market has changed, and the more intense confrontation is in full swing!

 

Dacai research, internal reference for pan-furniture bosses, daily readings for managers, business consultants for dealer store managers, practical strategies for shopping guides

 

　　As a pivotal behind-the-scenes force, hardware is breaking into the vision of more people in the industry.

　　For a long time before, its attention was relatively low, but its importance cannot be underestimated. Whether it is finished furniture, custom cabinets, or doors, windows, etc., hardware must be used.

　　The brand's endorsement ability, quality and performance will all affect the competitiveness of the final product.

　　Some new changes are taking place, and the traditional situation of the hardware industry has been broken , such as:

　　The emergence of one-stop hardware solutions makes up for the lack of single products and meets the diversified needs of enterprises, which has become a new starting point for some enterprises.

 

Brand effect has become the commanding height of the impact of hardware companies.

　　The iteration of functions has reached a new level, and antibacterial and antiviral hardware products have appeared one after another.

　　The emergence of scene-based experience centers has changed the traditional product display terminal.

　　These changes are affecting the business strategy of enterprises and changing the direction of the industry.

　　In this regard, China Home Expo (Guangzhou) Equipment Ingredients Exhibition has maintained close attention to the hardware industry for a long time, opened up a special hardware exhibition area, and focused on presenting changes in furniture hardware in terms of concept, material, process, function, and design.

 

Impact the commanding heights of the brand

　　There is a view that, in many cases, home hardware has become "the brand behind the brand".

　　It means that behind all kinds of furniture, doors and windows and other finished products, hardware brands have become a very important supporting force. The brand endorsement ability of hardware will boost the competitiveness of finished products such as furniture, doors and windows.

According to the understanding of Dacai Research, many furniture and building materials companies often emphasize the selected hardware brands　　when highlighting key competitive factors such as comprehensive strength and product selling points .

　　Even first-line brands, in their promotional materials or in the explanations of sales staff, generally mention the use of certain well-known brand hardware to improve the recognition of product quality.

It has become the focus of hundreds of hardware companies to define differentiated brand positioning, create a clear brand image, carry out all-round brand promotion , and start from multiple links such as products, channels, and terminals to carry out lasting brand building. .

　　What is visible to the naked eye is that in public places such as airports, high-speed rail stations, and high-speed rail, the advertisements of hardware brands have increased significantly, such as Argyle, Huitailong, etc.; hiring spokespersons has also become a way to enhance brand influence. For example, DTC Dongtai Hardware invited Su Bingtian endorsement.

　　Participating in head exhibitions is still regarded as a key channel to enhance influence and influence precise customers.

The China Home Expo (Guangzhou) Equipment Ingredients Exhibition attracts a large number of brand exhibitors every year.At the exhibition from March 28 to 31 this year, many brands also appeared, including Oster, Bailiya, DTC, Jusen .

　　A professional hardware accessories exhibition area provides space for hardware brands to display the latest hardware technologies, products and brands, and builds a hardware trading promotion platform to realize the integration of the most complete procurement categories of hardware.

　　Take multiple measures to achieve the detonation of the brand, and it is expected to seize the best ecological niche for the enterprise.

　　Regarding the future trend, Dacai Research believes that whether it can successfully land on the commanding heights of the brand and create a strong brand effect will affect the final voice and market share of hardware companies.

 

Continuous improvement of single product

The iterative upgrade of single products is always the focus. In most cases, relying on the success of a single product, hardware companies have a better chance to firmly occupy the market share and leverage the overall sales.

　　In recent years, even very powerful hardware companies have been striving to enhance the competitive advantage of single products . The main method is to start from the perspectives of design, function, durability, intelligence, and standards to impact higher quality.

At this year's China Home Expo (Guangzhou) Equipment and Ingredients Exhibition, some new ace items continued to appear.

　　For example, Tute Hardware has new products. According to public information, one is the H105 hinge, which breaks through the technical bottleneck of the back door hinge in the past, allowing the hinge that can only be opened and closed by 95° to achieve the effect of opening and closing 100°; moreover, The H105 hinge is suitable for door panels with a thickness of 16mm to 25mm.

　　Another product, S39 buffer rebound guide rail, has a rebound stroke of 3-5mm in China or 2.5mm in foreign countries. Tute broke through the international standard and made the rebound stroke 2mm, so as to achieve the effect of light touch and open, and realize that the drawer panel can be easily ejected by pressing any position.

　　The concentrated emergence of various new products not only facilitates the display and competition among manufacturers, but also provides convenience for dealers to compare. This is also the value of head exhibition.

 

One-stop hardware solution has become a hot spot in the market

　　A number of well-known hardware companies, after completing the creation of multiple series of key products, began to develop one-stop hardware solutions to provide hardware support for the whole house furniture.

　　This practice has its great value:

　　One is that the single product is doing well, the fundamentals are outstanding, and it meets the needs of customers for the single product.

　　The second is to realize the creation of related categories based on its own capabilities, provide solutions for whole-house furniture hardware, and meet the hardware needs of various furniture in one stop. Some companies are even building a whole-house hardware ecological chain to provide more complete products.

　　Typical companies in this direction are increasing, and leaders in new tracks may appear in the next few years.

　　For example, Nomi proposed the concept of whole house hardware ecological chain , with the same style, same color, same quality, and same brand as its core advantages, focusing on high-end whole house hardware customization, with high-end color products and cross-category matching solutions, becoming one of the few A one-stop comprehensive service provider of customized hardware for the whole house.

Its customized hardware products for the whole house include 　　cabinet functional hardware system, wardrobe storage hardware system, sink system, basic hardware system, high-definition aluminum application system, intelligent lighting system, and bathroom application system. Hardware ecological chain.

Dongtai is also making efforts on this track,launching a "comprehensive environmental protection hardware solution" in 2021, covering kitchens, bedrooms, living rooms, offices, bathrooms and other spaces. In the product series, multiple series have been formed, including hinges, guide rails, drawers, upturns, sliding doors, connectors, etc., and each series has multiple sub-series to meet multiple needs.

　　In terms of functional hardware such as kitchen storage and wardrobe storage, a full range of slide rail products, OT series innovative hardware, and electric smart hardware, Jusen Hardware has continuously exported new products to open up the entire household hardware product chain.

　　At the China Home Expo (Guangzhou) Equipment and Ingredients Exhibition, Nomi, Dongtai, Jusen, etc. not only released higher-level single products, but also iterated complete solutions.

　　In addition, Dacai Research has noticed that Hettich of Germany has announced that it will open a hardware solution experience center in China, which will integrate "design inspiration", "product solutions" and "installation training" to provide furniture companies with furniture Integrated support from design, hardware product solutions to installation and landing.

　　Its furniture hardware solutions for the whole house include at least hidden hardware accessories, vertically opened kitchen cabinet doors, push-to-pop drawers without handles and the flexible use of sliding doors, and the design of large sliding doors and folding doors.

With the concept of "more space, more life", Häfele exhibited one-stop hardware solutions, including kitchen, wardrobe, bathroom and door hardware, sliding doors and lighting systems, etc.

　　The company's hardware solutions involve kitchen, lighting, furniture sliding doors, building sliding doors, wardrobes, bathrooms, etc.

　　For example, the kitchen area includes the upturn support Free Space, the kitchen pendant system classified into categories, and the ultra-thin and curved drawer system, etc.; the LOOX series LED lighting system, the upgraded LOOX5X system and Nimubs indoor lighting; furniture sliding doors And various sliding door solutions such as architectural sliding doors.

　　In addition, the changes in the hardware market also involve: the development space of small brands or miscellaneous brands will become smaller and smaller; various health performance upgrades may become standard equipment, involving antibacterial, antiviral and other technical capabilities.

　　It can be deeply felt that the fierce confrontation in the hardware industry is in full swing. For enterprises, the upgrading of competitiveness is imminent.

　　What new advances, new technologies and concepts are there this year, and what high-value products can they bring to the market? From March 28th to 31st, the brands that appeared at the China Construction Expo (Guangzhou) Equipment Ingredients Exhibition are expected to give choices.

　　For the audience, with the help of the channel of the head exhibition, they can gain more inspiration by going deep into many companies for observation and comparison. More importantly, the judgment based on this research will provide valuable support for business decision-making.